Our brands
We are delighted to present exclusive brands that are redefining women's cycling apparel. With meticulous attention to detail, a keen sense of timeless style and thoughtful functionality, and a clear commitment to self-confidence, individuality, and the joy of movement, these brands create collections that are far more than just sportswear. Vibrant designs, elegant cuts, and high-quality materials combine to create a unique look that impresses both on and off the bike. These exceptional brands are bringing a breath of fresh air to the cycling world and are now available in Switzerland. We are pleased to introduce you to our two extraordinary brands: Alfonsina and IRIS .
Alfonsina stands for perfectly fitting cycling apparel, designed by women for women. With British passion and Italian design, the collections combine elegance, style, and functionality. But Alfonsina is more than just sportswear: founder Amedea Kelly-Taglianini lives and breathes sport in all its facets, from cycling and triathlon to horseback riding and skiing. Her philosophy: sport is accessible to every woman, regardless of her fitness level. It's about joy, passion, and the enrichment that comes from movement – both physical and mental.
The name comes from the Italian pioneer Alfonsina Strada , who in 1924 became the first and only woman to compete in the men's Giro d'Italia . Despite all objections, she finished the race, setting an example of courage, perseverance, and the visibility of women in sport.
The Dutch brand IRIS , founded by former professional cyclist and national champion Iris Slappendel , stands for bold, colorful, and individual cycling apparel for women. After her 13-year professional career, Slappendel founded the label in 2016, which not only bears her first name but also stands for "I Ride In Style."
Her collections break with conventions: they are colorful, confident, and combine performance with personal expression, thus being inspired by Slappendel's own personality. The brand sees itself as a community for women who want to develop themselves in cycling free from societal expectations and rigid rules.
Besides design, responsibility is also a key focus:
- Sustainable materials, some made from recycled materials
- No overproduction
- Mix & Match for maximum versatility and style across collections
IRIS is more than sportswear – it's a statement for style, empowerment and sustainability in cycling.